Later is great for visual social media planning, especially Instagram, but its pricing has increased and some users want broader platform support. These alternatives offer different strengths for social media management.
| Feature | Later | Planoly | Tailwind | Buffer |
|---|---|---|---|---|
| Instagram Tools | Excellent | Excellent | Good (Tailwind) | Good |
| Pinterest Support | Basic | Good | Excellent | No |
| TikTok Support | Yes | Yes | Yes | Yes |
| Link in Bio | Linkin.bio | Bio link | SmartBio | Start Page |
| Visual Calendar | Yes | Yes | Yes | Basic |
| Free Posts/mo | 5 posts | 30 uploads | 20 posts | Unlimited (3 channels) |
Visual planner and scheduler for Instagram, Pinterest, and TikTok.
Strong Pinterest integration alongside Instagram scheduling
Smart scheduling tool built for Pinterest and Instagram growth.
SmartSchedule finds the best posting times using platform data
Simple cross platform scheduler with clean analytics.
Supports more platforms than Later at a simpler per channel price
Category based scheduling with content recycling built in.
Automatic content rotation keeps your feed fresh without manual effort
Affordable social media tool with visual planning and analytics.
Full featured social management at one of the lowest price points
Later's free plan now limits scheduling to just 5 posts per social profile per month.
Pinterest and broader platform support is weaker compared to specialized tools.
Pricing per social set can add up faster than per channel pricing models like Buffer.
Planoly offers a very similar experience to Later for Instagram planning and scheduling. It also has stronger Pinterest integration. If you manage both Instagram and Pinterest, Planoly gives you better coverage across both visual platforms.
Tailwind is significantly better for Pinterest with features like SmartSchedule, pin recycling, and Tailwind Communities (formerly Tribes). If Pinterest is a key part of your strategy, Tailwind is the clear choice over Later.
Buffer at $5 per channel per month is the most affordable for multi platform scheduling. Pallyy at $18 per month offers excellent value for a full featured tool. Both cost less than Later for comparable functionality.
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Take the QuizLast updated: April 2026